JOSEPH ALCASABAS aka JOE WALLACE
I’m a Bay Area–based artist and designer who blends culture, storytelling, and style into meaningful design. My background spans apparel design, illustration, and brand marketing — from hand-drawn graphics and product development to full-scale creative direction.
Growing up surrounded by Bay Area sports, art, and streetwear shaped my perspective and sense of identity. I’m inspired by the connection between people and what they wear — how a design can represent pride, place, or a shared story.
My work reflects the balance of creativity and intention — rooted in authenticity, shaped by community, and always driven by the desire to make something that resonates beyond the surface.
WORK EXPERIENCE
Graphic Artist / Designer – Joe Wallace (Independent Brand)
2016 – Present
Created and sold over $350K in original art and apparel.
Designed limited-run collections and collaborated with major partners including ESPN, NBC Sports Bay Area, the Golden State Warriors, and the SF Giants.
Executed the full creative process — research, concept development, illustration, production, and marketing — independently managing multiple product lines.
Built a loyal following by merging art, streetwear, and sports culture.
Built relationships with local and overseas garment manufacturers and distributors
Gained experience with various print processes - Screen Printing, Direct to Garment, Direct to Film, Heat Press, Sublimation, Embroidery
Senior Marketing Associate – Sobo Foods
(Field Marketing Associate, April 2024 – Jan 2025; Senior Associate, Jan 2025 – Present)
Led design for merchandise, marketing collateral, and event branding, strengthening the company’s visual identity.
Partnered with distributors and vendors, managing deadlines and maintaining brand consistency across print and digital applications.
Applied project management and creative direction skills to support campaigns and events across multiple channels.
Contract Designer – Goorin Bros.
March 2024 – May 2025
Collaborated with the design team from initial concept sketches through final production, ensuring brand alignment and quality execution.
Designed spec sheets, tech packs, and material sourcing for “Farm Fresh Drop Friday” collections.
Supported cross-functional teams through trend research, product reviews, and production documentation.
Creative Lead – Uncle Tito
October 2020 – March 2024
Oversaw all creative output including logo design, packaging, web, and menu displays.
Managed design execution from concept to production, mirroring apparel and retail workflows.
Developed and maintained a cohesive brand aesthetic, integrating graphic storytelling across customer touchpoints.
